So Thai
November 2020
In November, I was approached to capture product photos for the brand So Thai. So Thai is an authentic flavor Thai brand who's mission is to make Thai and Vietnamese flavors more accessible to the modern home cook. Not only do they want to share traditional dishes, but also allow the opportunity for cooks to become creative with adding these new flavors to already familiar dishes.
"A yellow curry paste, for instance, doesn’t have to be used for only an authentic Thai curry, but can add a different flavour to a hamburger or serve as a delicious basis for a great soup."
My job was to represent them and help their products appeal to their audience in a home environment. I made sure to include some turquoise to all the product photos to tie back in the color branding, along with creating this popping environment of color. The food needed to be fresh and colorful, using many regionally flavoursome ingredients.
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Many photos (not included) show the process of how you would go about using the products - for ease of use and creative opportunity.
Each dish had to be styled differently from each other to support the ingredients and dishes independently.
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